Category: ‘Corporate Communications’

Social media: are businesses finally growing up, sort of?

September 29th, 2009 by Sam Smith

Ever since the Internet began gaining popular awareness in the mid-1990s, the topic of how businesses can productively use various new media technologies has been a subject of ongoing interest. Along the way we've had a series of innovations to consider: first it was the Net, and the current tool of the moment is Twitter. In between we had, in no particular order, Facebook (not that Facebook has gone away, of course), CRM, mobile (SMS, ... (Read the rest of this entry)

Filed under: Corporate Communications, General Business, Innovation, Marketing, Technology

Good article on business use of social media at Mashable

July 9th, 2009 by Sam Smith

The headline is "5 Steps for Successful Social Media Damage Control," but Sharlyn Lauby's piece goes a lot further than just crisis. In fact, it outlines a blueprint for a far more comprehensive integration of social media into a company's training, internal communication, marketing, PR, etc. Well worth the read, and thanks to our friend Josh Catone for Tweeting it on to us...

Filed under: Corporate Communications, General Business

Slaying the credibility trolls

May 29th, 2009 by Sam Smith

Sonia over at Copyblogger has a great piece on "The #1 Conversion Killer in Your Copy (And How to Beat It)."

What makes people almost buy? What makes them get most of the way there, then drop out of your shopping cart at the last second? What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else? It turns out there’s a hideous troll hiding under
... (Read the rest of this entry)

Filed under: Corporate Communications, General Business