Category: ‘Marketing’

Social media: are businesses finally growing up, sort of?

September 29th, 2009 by Sam Smith

Ever since the Internet began gaining popular awareness in the mid-1990s, the topic of how businesses can productively use various new media technologies has been a subject of ongoing interest. Along the way we've had a series of innovations to consider: first it was the Net, and the current tool of the moment is Twitter. In between we had, in no particular order, Facebook (not that Facebook has gone away, of course), CRM, mobile (SMS, ... (Read the rest of this entry)

Filed under: Corporate Communications, General Business, Innovation, Marketing, Technology

.YourBusiness URLs: coming soon…

June 9th, 2009 by Sam Smith

The Internet Corporation for Assigned Names and Numbers (ICANN) will begin accepting applications next year for a new top-level domain name option that will let companies replace the ".com" with their brand names. So instead of searching for a sale on shoes at target.com, you might instead be pointing your browser toward shoes.target or sale.target.

The change would let the likes of Nike or Microsoft control their own domain and better exploit their brands, and also counter cyber-squatters who use
... (Read the rest of this entry)

Filed under: General Business, Marketing